If your're curious about who is making charitable donations online, the answers are in a study we recently released on $100 million in online giving to 23,000 charities.
Some highlights of the study are:
-Online givers are young (38-39 years old) and generous, giving several times more than offline donors on average.
-Virtually all of them (96%) have given to charity before, but a sizable proportion (38%) is new to online philanthropy.
-Online giving is tracking to the trends of online shopping and banking, and it is the avenue of choice for donors during disasters.
-Most people give online during the week, during business hours – most commonly, between 10am and noon.
-New York is the most generous state for online giving; Mississippi and North Dakota are the least generous.
-Giving online follows the same “long tail” phenomenon seen in online sales of books and music.
-Most online giving goes to disaster agencies.
-People say they give online because it’s easier than writing a check and a fast way to respond to disasters.
If you want to share feedback on why you give online through Network for Good, we would love to hear from you!
Thursday, October 26, 2006
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