Who is Giving Online?

If your're curious about who is making charitable donations online, the answers are in a study we recently released on $100 million in online giving to 23,000 charities.

Some highlights of the study are:

-Online givers are young (38-39 years old) and generous, giving several times more than offline donors on average.

-Virtually all of them (96%) have given to charity before, but a sizable proportion (38%) is new to online philanthropy.

-Online giving is tracking to the trends of online shopping and banking, and it is the avenue of choice for donors during disasters.

-Most people give online during the week, during business hours – most commonly, between 10am and noon.

-New York is the most generous state for online giving; Mississippi and North Dakota are the least generous.

-Giving online follows the same “long tail” phenomenon seen in online sales of books and music.

-Most online giving goes to disaster agencies.

-People say they give online because it’s easier than writing a check and a fast way to respond to disasters.

If you want to share feedback on why you give online through Network for Good, we would love to hear from you!